Graphic Design

“The human mind programs itself through pictures.”

- Saskia Naber


a Case-study

“I hardly know what to say to you, but…” I told my clients when showing my proposition. “Do you recognise something?”

After a short silence the faces in front of me lit up in excitement:
“Wow! This is IT! This exactly what we need!”


Form follows function

A new website; time for rebranding! Just as the website will help making everything easier to use, so do we want the new logo and branding to be of practical use.

Not only do we want it to showcase ‘creatief schrijven’ (creative writing) who they really are, but we want it to be easy employable. Without a graphic designer of their own, they need a style that is easy adoptable for all the subbrands they create on an almost weekly basis.


Same logo, yet different

The logo didn’t change. It’s still a C with an S. Yet, by placing it somewhere else AND refresh the colours and the fonts, suddenly we have a complete new look, feel AND meaning.

Using the logo as a copyright sign and an overall style that is minimalistic yet recognisable, subbrands can easily adopt the main look and feel, without loosing their own voice.

Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.
— Antoine de Saint-Exupéry


Learn the rules like a pro so you can break them like an artist
— Picasso


IMG_9764 copy.jpg

What do you need?

A logo is more than a nice image. It’s the first thing (new) client see when they meet you. It’s the first place you can tell them who you are, what you do and what is important for you.

If you work with me, we always start with this question:
”Who is your ideal costumer and what are you to them?”

Is your costumer a young mum who wants to minimise her footprint? Or do your male costumers stand first in line when the new star trek film is in the cinema? Or are your costumers young professionals looking to bring out the best in themselves? (And order a late-matcha-with-almond-milk every morning at the local coffee brewer just around the corner?)



Free brainstorm session + moodboard

How can you convince your costumers and clients with images, colour and design that you know them? That it will be a no-brainer for them to go to you?

Plan a FREE brainstormsession with me. Here we will answer these questions together and will dive deep in your brand. We will craft together a personification of your brand ánd make a moodboard that will be a perfect starting point for any visuals you ever need to create.


Who am I?

After the art academy I started freelancing in graphic design, besides working on my art.

Since I strongly believe that any design should be useful and not only pretty, I followed many courses on digital marketing and technical knowhow like html, css and javascript.

Your branding should be a tool in your toolbox. Easy to use and illustrating the message you want to convey in a way that will feel completely natural, yet is extremely powerful.

Lydia Jansen